Alos Blog

Direct marketing can allow for immediate business, customer retention and relationship building with your community. Direct mail through postcards, brochures or door hangers works and according to studies over 70% of consumers pay attention to mail sent to their home. Direct mail can be targeted, is measurable and the cost is little. Direct marketing should be part of every marketing budget for the following reasons:

Expect action immediately with DM advertising. Having a good call to action (coupon, expiration date, discounts) will result in the consumer responding immediately.
Easily Measurable as you’ll be able to know the cost immediately. Apply some type of unique phone number or coupon code and you can measure the return of your investment based on calls taken or coupons redeemed.
Personal connectivity unlike newspaper ads, radio or TV. Consumers can decide when they’ll review their mail on their own time.
Ability to target an exact area you’d like to gain attention. Direct Marketing offers you the opportunity to be very selective

The Direct marketing offer and message had better be clear for a higher result to be obtained. Consumers are more likely to read a door hanger, read a brochure or open a piece of mail if the feel connected to it. Over 50% of consumers are reading direct mail for savings. Over 40% of consumers won’t open a piece of mail if the call to action isn’t appealing. This is the top 5 consumer choices for types of advertisements offers:

Coupons & Something Free – Over 70% prefer this
Percentage Savings – Over 50% would like to have a discount
Grand Opening Message
Consumer Advice
Customer Loyalty program – Only 15% were interested in this

Once you decide if you’ll be sending brochures, making door hangers, sending coupons or some combination of all here are some reputable companies to choose from:

· Coupon companies Valpak or Money Mailer: When choosing between the two realize that the prices are very negotiable. The larger the number inserts the more negotiable they can be as the fixed cost are covered.

· Brochure, Car Windshield Flyers or Door Hanger Companies: VistaPrint.com or Adeas Printing.com – Both of these companies offer very competitive pricing and for small orders often you just pay for shipping to test.

Direct mail marketing In summary, an excellent tool for business expenses, effective immediately. Do not forget to provide interesting patterns and creativity This process is easy to use as little work to make money.

article-marketing

Article marketing is nowhere near as easy and profitable as it was a couple of years ago but it still proves to be a great way to pick up free links and climb up the search engines.
It now proves more difficult to actually make money and get traffic off the exact articles but can still be done.
First of all… Don’t bother submitting to hundreds of article directories. Just hand pick around 20 high page rank well known sites… It takes far too long to submit to 500, even with auto fill software. So stick with the best 20 directories.
Now I have seen no evidence of duplication punishment. This seems to have been touted by some of the guru’s selling you the software to solve it. So don’t even worry about changing the article into 20 different ones… it’s a complete waste of time.
The most important thing is the article title and this should be at least 4 words.
This is because you need to go after the long tail key phrases.
E.g. If you had a site selling an ebook on solar power then ideal key phrases for your articles would be:
advantages and disadvantages of solar power
how does solar power work
solar power outdoor christmas lights
These key phrases were found simply by using the free keyword tool at wordtracker, which can be found at:

http://freekeywords.wordtracker.com

The longer the phrases the more chance you’re gonna have an article getting on the first page of the search engines to provide you with good traffic.

Some argue that paying for link back to your site is less valid than an organic link. But most search engines treat affiliate programs as an acceptable business practice. So your ranking won’t suffer from using affiliate programs.

Affiliate programs, a type of paid advertising, are means to increase sale numbers. When you provide links to people who will link back to your site in order to obtain some benefit, you’re using an affiliate program. The benefits you offer to your affiliate usually refesr to a small percentage of the sale made to one of the people that arrived at your site through your affiliate’s site.
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Giving away pens is considered to be one of the most effective ways for one’s company to promote their services and products. Giving away promotional logo pens as business gifts is a very economical way to advertise a business and that this sort of campaign will establish high brand awareness by visually spreading a business symbol.

As we use pens for simple everyday situations, a pen engraved with a logo will pass from one person to another building a brand recall in people’s minds. This is not meant to make people know everything about a business or a product. But, when a person will be introduced to that company, they will certainly have the feeling they knew about it before. This is how a feeling of trust will naturally come up to them.

Be sure to give away promotional logo pens as business gifts as customers like this kind of small surprise and gift. They represent an inexpensive way to create corporate branding, build market share and show customer appreciation. Give them to your employees to motivate them and build their sense of belonging. If your logo design is professionally made, your employees will be proud to show it to their friends.