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Keyword concentration and placement are essential parts of optimise your articles for search engines. Search engine spiders scan a page in a mode that gets it essential to place your keywords where they will be observed and distinguished as a keyword, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just one time as that would attain every word a keyword. When a spider sees that you have a word placed several times in an article, it will check that your page may be useful to users that search for such a keyword. 

Over optimise Your Articles.

It is decisive to note that there is also such a thing as over optimizing your articles for unique words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will observe that you are trying to play tricks it into targeting your article high in the search engine results for that word, and will alternatively penalize your site and your page for causing such. This may even impact the rankings of your other pages or get your site blacklisted from a certain search engine if you are found keyword stuffing too many times.

What is Keyword denseness?

Keyword density is how many times your keyword is set in your article. Most use a percentage to check how numerous times they will put a keyword in an article. For instance, if you have a five hundred word article and want to attain a keyword density of 5%, then you will need to have the keyword in your article precisely 25 times. You can find 100 of resources and guides recommending one keyword denseness over another and the reasons behind the logic, however, in the end you will have to notice which concentration is more profitable for your articles. Each webmaster as their own concentration that they like to accomplish based on past results. As long as you don’t over optimize and you are doing sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right concentration.

Disregarding what exact tightness you choose, it is important to place keywords so that there are more at the first and end to produce an hour glass effect. Having the right keyword denseness in your article gets it more likely that you will attain money off of that article because it will boost in the search engine results and be seen by more people.